Ask Not What The World Can Do For You, But What You Can Do For The World

A look into the past and the present.

Thursday, February 21, 2008

Nordstrom's Customer Service

What businesses serve their customers best? Why is their service superior?


The business that I believe serve their customers best is the department store Nordstrom. Nordstrom has a reputation that is a one of a kind, one that other large businesses along with department stores wish they had. To me, customer service is the key idea to a successful business and the turning point for a business to bring more and more customers back to spend money.

Let's be honest, no one and I repeat no one, is going to buy a product from a salesperson who has no clue what they are selling, where to find it, and is completely rude to you! I always go back to Nordstrom because they are hospitable, they care about a product, and they show interest in my interest. I love when I am able to walk into Nordstrom and be able to ask whether or not the store has a specific item I am looking for, and if they don't they make sure to check the surrounding stores until the product I want is found. This fact proves great customer service.

Customer service within Nordstrom is based upon the customer, not the employee and I believe that is the key to the company. I am not sure if Nordstrom trains their employees to be solely about the customer, or if the employee automatically respects the company for they know the reputation it holds, but whatever the case the customer service is exactly what it is called, service for the customer. Compared to Wal-Mart Nordstrom has a very reputable status for its employees and the way they treat their customers. Many customers at Wal-Mart will not get even close to the same service as they will receive at Nordstrom.

"Since 1901, customers have come to Nordstrom for exceptional fashion, knowledgeable salespeople and lots of inspiration. That's why the people who work here are so important. They delight our customers each day with their expertise and creativity and they drive our success in ways we never imagined possible. Ours is a company that will support you as you strive to do what you do best. This is a place that puts people first."

It is only evident within Nordstrom's slogan up above that the business truly founded upon the customer and why shouldn't it be? The customer is always right and the customer should always get what they are looking for. What is the key to a successful business then? The salespeople. Salespeople within a business are the key for more business. Once you deal with a true and knowledgeable salesperson at Nordstrom you will always want to come back and deal with that person again. It is an interesting cycle, one that benefits everyone within it. The cycle and relationship between customer and salesperson represents the kind of inspiration that should be within every business in order to create a long lasting, true success.

Nordstrom has superior service, unlike any other department store. In comparison it even beats its competitors (which are just a bit over the prices of Nordstrom)Neiman Marcus, Bloomingdales, and Saks Fifth Avenue. "From the beginning, John's business philosophy was based on exceptional service, selection, quality and value. The company built a devoted customer base; and in 1923, the partners added their second store." Nordstrom is a company devoted to its customers and with the rate that it is reaching ou to its customers there is only room for it to be successful for many years to come. "The company's philosophy has remained unchanged for more than 100 years since its establishment by John W. Nordstrom in 1901: offer the customer the best possible service, selection, quality and value."

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