Increasing the enrollment while holding onto the Philosophy of AVC
As Marketing Director at AVC in order to not compromise the quality of the product that the school is currently providing, but increase the enrollment of the school I would begin by advertising the key qualities of the school along with its success within education and athletics. AVC provides students with a key foundation in religion and the Christian worldview and prepares students for the mindset that they will face within the culture against religion, faith, and truth.
To present an advertisement that would capture the interest of families to enroll their children in this school I would begin by providing the statistics of the alumni and where they are today. Families want to know where their children will be when they graduate and the preparations they will have to face the real world and being able to review alumni would provide families with the comfort in knowing that they are well off within college and family life. I would also present the facts about the school and where it lies exactly within its finances and the intentions they had for the future of their children. To ensure integrity and quality I do not believe any facts about the school or its students should be pushed under the rug. What family would want to find out facts about the school that are negative and were not presented when their child was enrolled for this is the case in many situations now.
Where would we advertise? I know the type of advertisement that would be provided for the school as Marketing Director, but who and where does this happen? It can not just be sent out to families who are already enrolled. Sure, families who are enrolled within the school will talk about the school and share the benefits, but this would not be enough talk to increase the enrollment. How much more enrollment is enough? As of right now, in being the Marketing Director I can share the information that small enrollment is not enough, that we need to expand in the size of classes and students and increase the demand of students coming into the school. the issue is that we have a small campus. How would we fit 450-500 students in such a small campus? The answer to expand though it costs a pretty penny to expand it would be the only option for the school. Would a larger student body effect the philosophy of the school and its main focus upon excellence within education?
To increase enrollment AVC needs huge advertisement and the ability for families to talk it up tremendously. AVC is its own family and holds fast to the ideas of the core values that create this family realm and the relations between students and their teachers and it is students and families that would expand this enrollment. It is evident that throughout the years those who are not fit for this school realize it and leave which results and proves that the school can still expand its enrollment while still holding strong to its integrity and philosophy of training Christian leaders committed to excellence.
Increasing the enrollment of the school requires the participation of the parents and families that are involved within the school and the passion and diligence to be devoted to that which AVC has to offer. As Marketing Director at AVC I would ensure that the feeling of community is specifically brought to every event and that the advertisement of the school is profound and touches the hearts and minds of the surrounding community. AVC is built upon the idea of striving for excellence and obtaining the qualities of integrity and unity that produces a student body that is made up of Christian leaders committed to excellence. In doing so we create a growing enrollment that will only proceed to reach the community and spread the committed excellence of AVC to others.
To present an advertisement that would capture the interest of families to enroll their children in this school I would begin by providing the statistics of the alumni and where they are today. Families want to know where their children will be when they graduate and the preparations they will have to face the real world and being able to review alumni would provide families with the comfort in knowing that they are well off within college and family life. I would also present the facts about the school and where it lies exactly within its finances and the intentions they had for the future of their children. To ensure integrity and quality I do not believe any facts about the school or its students should be pushed under the rug. What family would want to find out facts about the school that are negative and were not presented when their child was enrolled for this is the case in many situations now.
Where would we advertise? I know the type of advertisement that would be provided for the school as Marketing Director, but who and where does this happen? It can not just be sent out to families who are already enrolled. Sure, families who are enrolled within the school will talk about the school and share the benefits, but this would not be enough talk to increase the enrollment. How much more enrollment is enough? As of right now, in being the Marketing Director I can share the information that small enrollment is not enough, that we need to expand in the size of classes and students and increase the demand of students coming into the school. the issue is that we have a small campus. How would we fit 450-500 students in such a small campus? The answer to expand though it costs a pretty penny to expand it would be the only option for the school. Would a larger student body effect the philosophy of the school and its main focus upon excellence within education?
To increase enrollment AVC needs huge advertisement and the ability for families to talk it up tremendously. AVC is its own family and holds fast to the ideas of the core values that create this family realm and the relations between students and their teachers and it is students and families that would expand this enrollment. It is evident that throughout the years those who are not fit for this school realize it and leave which results and proves that the school can still expand its enrollment while still holding strong to its integrity and philosophy of training Christian leaders committed to excellence.
Increasing the enrollment of the school requires the participation of the parents and families that are involved within the school and the passion and diligence to be devoted to that which AVC has to offer. As Marketing Director at AVC I would ensure that the feeling of community is specifically brought to every event and that the advertisement of the school is profound and touches the hearts and minds of the surrounding community. AVC is built upon the idea of striving for excellence and obtaining the qualities of integrity and unity that produces a student body that is made up of Christian leaders committed to excellence. In doing so we create a growing enrollment that will only proceed to reach the community and spread the committed excellence of AVC to others.
posted by surfergirl08 @ 12:23 PM
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